Recently, I was reminded that many freelance writers are still new to social media. One Freelance Writers Den member commented that she was down on Twitter.
Why? She had tweeted some writers’ stuff, and they had not immediately reciprocated by retweeting some of her stuff.
So now she was mad at them. She also thought social media didn’t work. She didn’t see how using it would help her promote her writing.
I’ve given out tips on social media before — on how to get the most out of Twitter, and LinkedIn…and I had a guest post with more tips on using LinkedIn, too. Plus a fascinating one recently on Pinterest, and even one on Facebook. I consider LI and Twitter currently the two most important platforms freelance writers should get to know, but if you’re using one of these other platforms, you might want to think about whether it could help you writing career. (Lots of how-to tips for each platform on those links, so feel free to check that out if you need to learn the etiquette.)
But it seems like we need to back up and talk first about how social media works.
There are a million different platforms, but the principles are basically the same. If you read this a year from now, there may be some new platform that’s the hot thing. But I think the basic idea of how to use social media to promote yourself and find clients won’t change.
The first thing to know is social media is a viable platform for promoting yourself and finding clients, as well as sources for stories, trend ideas for pitches, and lots more. I’ve gotten hired by several Fortune 500 companies through LinkedIn, and did $14,000 of business with just one editor I reached out to on Twitter last year.
So yes, social media is worth doing — if you know what you’re doing.
Here is how social media really works:
–Carol
Homework: If you have no social media presence right now, set up a LinkedIn or Twitter profile, and get started lurking and learning how these platforms work. If you’re already on there, start connecting with influential bloggers who could help you. Put in 15 minutes a day to explore and learn. Then, start reaching out to editors and marketing managers. (One of my favorite easy opening lines is, “Are you the right editor to pitch for X section of X magazine?” Feel free to steal.)
P.S. Want to learn how to effectively use your social media to consistently sell more books, gain more followers and grow your author brand WITHOUT using ads or feeling salesy? Make sure to check out Self-Publishing School’s mini-course on Social Media for Authors!