January 5: Mastering Marketing Writing (LIVE)

Peter Bowerman

pbpicnew195pxSince 1994, Peter Bowerman’s professional life has been proof positive that you CAN make a GOOD living as a writer AND author. And through his popular, award-winning books, ezine, blogs, teleclasses, and coaching, he has guided countless commercial freelancers and self-publishing authors towards that same goal.

He is the author of the 2000 edition of The Well-Fed Writer (a Book-of-the-Month Club selection), its 2005 companion volume, TWFW: Back For Seconds, and the quadruple-award-winning 2010 edition of The Well-Fed Writer (which combined and heavily updated the content of BOTH original titles). The WFW books are how-to “standards” in the lucrative field of commercial freelancing—writing for businesses, large and small, and for hourly rates of $50-125+.

January 12: Ask the Editors — Agency Edition (LIVE)

annie-zelmAnnie Zelm

Annie is the lead brand journalist at Kuno Creative, an inbound marketing agency with offices in Cleveland, Ohio, and Austin, Texas. Her natural curiosity and love for her community propelled her into a career in journalism.

In her time as a journalist, Annie earned numerous accolades from the Associated Press of Ohio, including “Best Feature Writer,” “Best Enterprise Reporting” and “Best Explanatory Reporting.” Her reporting on Cedar Point paved her transition into marketing for the amusement park. There, she coordinated media relations and special events, including the launch of the world’s longest and fastest wing roller coaster, GateKeeper.

Ryan Malone

0480327Ryan Malone is the founder and CEO of SmartBug Media, an 28-person strong, award-winning inbound marketing agency and top-ranked partner in the HubSpot partner ecosystem. SmartBug creates comprehensive content marketing programs for more than 60 customers and operates within a 100% remote employment model. When he is not SmartBugging, he enjoys fitness and spending time with his family in Orange County, California.

January 23: Designing an Ergonomic Workstation

headshot1Raquel Baetz

Raquel Baetz is a freelance writer on a mission to prevent repetitive strain injuries in coworkers everywhere via her company Safe Hands.

After working as an editor for more than 20 years, spending long hours on the computer with no information about safe use of digital devices, she suffered a debilitating repetitive strain injury.

By the time she did anything about it, the problem was so severe, even simple actions like gripping the handle on a mug or holding a fork caused serious pain. Raquel had to give up computer work altogether for several years, during which time she consulted some of the leading practitioners in repetitive strain injury treatment and gained a wealth of knowledge in this area.

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