By John White
The freelance writing life, as my colleague Jim Schott points out, is “a hard way to make an easy living.”
I often quote him because freelance writing does seem like a hard way to make a living (easy or not), especially if you’ve never spent time around people who are in business for themselves. But every day, people cross their fingers and decide to make a go of freelance writing.
If you’re a beginning freelance writer, the way you work is changing. Here are five New Realities for you to consider:
1. You are now in business for yourself, so stop handing out résumés. Your new tools are business cards, an elevator speech (figure out what you write and how to explain it to people in 15 seconds) and a portfolio, whether online or printed.
I get nicked around the ears a lot for proclaiming this New Reality — especially in writing communities where the résumé still has some currency. But in the quest to reinforce the perceptions of colleagues and prospects in your network, nothing says, “I’m in business for myself” quite like a business card, and nothing says, “I’m looking for a job” quite like a résumé. Besides, when somebody at the PTA meeting next month says, “So, how can I find you when I need a writer?” what are you going to pull out of your pocket or purse: A business card or a résumé?
2. Speaking of your network, that’s where the jobs are. The sooner you figure out a way to engage the people in your network consistently and successfully — phone, direct mail, meeting for coffee, e-mail, or on social media — the sooner you and work will find each other.
Keep in mind that you must feed the people in your network two things: Content that helps them, and information about what you’re doing. Nobody cares that you’re available for work right away, but they will care about ways you can help them solve their problems. And sending an occasional note to people in your network is a good way to remind them you’re still in business for yourself. Ask them what they’re looking for so you can keep an eye out for it.
3. You are now responsible for sales, marketing, operations and accounting. That does not mean that you have to do all of them yourself, just be conversant in all of them. Eventually, you can delegate some or all of the details to a partner, spouse or virtual assistant — if you’re a maniac like me, you’ll try to hang on to all of them — but don’t forget that it’s your business, not theirs.
“Fie!” you exclaim, “I just want to get paid for writing all day. I don’t want to waste time with all of that other nonsense.” Sorry, Shakespeare, but somebody in your one-person company needs to send invoices, chase money, back up the hard drive, pay bills, find prospects, close business, read contracts, upgrade your computer…in addition to writing all day.
4. Your workday will feel strange. For several months — or maybe a couple of years — especially if you’ve departed a corporate setting. Your ideas about how you spend hours in the workday may change completely.
If you’re outrageously successful, perhaps you’ll find that all of your time is booked and billable and your workday is like Mark Zuckerberg’s. More likely, you may discover downtime that makes your workday more like a Boston terrier’s. Once you’ve started meeting your income needs, you’ll find that the downtime is less unsettling. “Money will come when you are doing the right thing,” wrote Michael Phillips in The Seven Laws of Money — be prepared to wade through some strangeness on the way to that right thing.
5. You will almost certainly have good and bad months. Or good and bad quarters, or good and bad years. This is the way of all living things — We humans fancy ourselves the exception, but the freelancers among us know better. Happiness and security rarely occur together in nature.
Steady paychecks are in your rearview mirror now, so you had better concentrate on cash flow. Aim for six months of buffer in non-retirement savings. Everybody’s mileage varies, but this freelance writer has had to dig uncomfortably deep into his 3- to 6-month buffer only twice in the past 13 years. Sure, it’s a drag not always being able to predict income two or three or six months out, but if you’re flirting with freelance, you’ve probably already worked out that there’s not much more security inside a company than outside of it, right?
So cross your fingers, mull these New Realities over, and decide whether you have the stomach for the freelance writer’s lifestyle. If you try it for a while and still can’t earn enough to keep body and soul together, at least you can say you tried. But I think most veterans will agree that the universe yields to the determined psyche.
And that’s the most compelling New Reality of all.
John White of venTAJA Marketing is a marketing communications writer for technology companies. Download his eBook, “10 Questions to Ask When Hiring Your Marketing Communications Writer.”
By Carol Tice
Here are some of the techniques I’ve used to connect with clients that pay $1-$2 a word, $100 an hour, and more:
1. SEO your Web site. If you are not yet aware, let me spell it out: Google is the phone book of the 21st Century. Are you easily findable in it? I got both a Fortune 500 company and a well-funded startup as clients recently through the clients’ Google searches for a writer, simply because I’ve worked hard on my search engine rankings for “Seattle freelance writer” and “Seattle freelance copywriter.” I believe SEO for your writer site is only going to get more important from here.
2. Work your LinkedIn profile. If Google is the phone book, LinkedIn is the specialty business-only phone book. Really pay attention to what you’ve got in your profile on LI. Make sure it’s complete and has a nice photo of you.
Is it up to date? Does it link to your writer site? Your blog? Your hottest recent article? Do you belong to relevant groups? Update your status frequently with news of projects you’re working on and sources you need, so it creates a thread of relevant information. Be sure to add new client companies and publications to your status.
Most importantly, look at how you describe yourself, and add every relevant word a prospect might search on to locate you. Play around with your “professional headline” so it includes your keywords. I just updated my bio to say “freelance writer, blogger, copywriter, and writing mentor.” Experiment with your descriptors.
I got my second new Fortune 500 client this year from my LinkedIn profile. The editor of their company newsletters went poking around on there, looking for a local pro writer. They needed a couple of executive profiles done in a huge rush. I made a quick $1,200 doing utterly enjoyable articles, and found out they’re looking for a writer to put on contract for 2011. Now I’m in a great position to go after a long-term contract with them. Worth a few minutes of buffing up that LI profile, I think.
3. Network in a better place. When I first started networking, I went to events in my small town. I met many small-business owners there. I got some nibbles and did a little work that way, but found smaller businesses were just as much of a pain as large ones, but paid less.
So I switched to networking at events in downtown Seattle. Presto! Totally different type and size of business trolling over there. I met editors that pay well, from companies both in the Fortune 500 and smaller ones, too. Know the type of client you want, and if you’re not finding them where you’re hanging out now, try some other in-person networking events until you find the pool you want to swim in.
4. Follow the trail. It pays to know who owns a site. Sometimes, a seemingly rinky-dink place can turn out to be the new URL for a major corporation or Web portal that offers really great pay. I just got two $1-a-word article assignments from an insurance Web site that turned out to be owned by one of the biggest finance sites on the Internet. Now, I have several good-paying Web sites that might assign me, all from making this first connection.
5. Read online job ads carefully. It’s weird, but every once in a while, one of these major publications or corporations just puts out a Craislist ad. Which I hate because it means I have to keep scanning job ads now and then…but there you have it.
I got one $1 a word client I connected with by responding to their online ad. They didn’t mention rates in the ad, but it was a fully fleshed-out ad with links to their Web site, and it was in a specialized niche. I have to admit I think of this one as sort of a moonshot…but it does happen.
By Carol Tice
To earn more, you need to find better-paying clients. To find them, you need to know what you’re looking for.
Here’s a way to think about clients that can serve as a guide: Take out your 1099 forms from last year and look through them. Which one has the biggest number on it? That’s your top client.
I’m going to take a flier here and bet that client gave you work in more than one month of the year. Likely, you did work for that client for many months, or possibly every month, all year.
Next, consider how many hours you spent to earn that big paycheck, and determine that account’s hourly rate. If you’re working too many hours to earn one of those big annual fees, then you want to swap that client for one with a better hourly rate.
To earn more, you want to find big, ongoing clients that will throw you a large quantity of steady work in the course of a year at professional rates.
Having major clients brightens your earning picture in multiple ways. Managing a handful of large-volume clients is far easier and less time-consuming administratively than managing many small fry. You spend less time marketing, maximize your billable hours, and you have more financial security.
Here are five traits I find the best clients — whether corporations or publications — have in common:
What are these words?
“No” and “Why.”
Why these two? Here are my reasons for choosing these as the two most important words for freelancers.
I actually got an inquiry from a company in Dubai this week — no joke — asking if I would submit “my best rates please!” to write company profiles for them. You can imagine the pay level the winner of this contest is going to receive.
You need to say no to these offers, as much as you possibly can.
Writers who can’t turn a client away, no matter how wretched their pay or how onerous their workload, always end up earning less in the end. It’s a self-confidence issue: You have to believe you can walk away from scut-pay gigs and keep looking, because a better gig is out there.
If you’ve been busy grinding out cheap articles because you think there’s nothing else out there, you may not be aware that economists believe the recession officially ended more than a year ago. Obviously, it’s not 2007 again, but we’re definitely on the way back up. From my own experience, there is a ton of good-paying copywriting work out there as companies ramp up their marketing. And despite popular rumor of their demise, magazines continue to be a major market.
If you want to earn more, start saying no. Start raising your rates. Make a commitment to market your writing services more aggressively. It will pay off. That “no” can start you down the path to better earnings.
Know that you are not a helpless leaf on the river of your writing career. You can be a pilot in a boat instead, steering a course. For instance, All Freelance Writing’s Chris Bibey felt like he wanted some better clients recently — so he sent 500 direct-mail postcards to prospects and landed several ongoing, lucrative new accounts.
Why. Here’s a question I worry that many writers don’t ask often enough. Not of interview sources — that’s usually covered — but of themselves.
When you take a writing gig, why are you taking it? How does it fit into your plan for your writing career?
Particularly since the economy went down, there’s a lot of writers simply grabbing any old writing job because they found it and it’s there.
But high-earning writers evaluate prospective gigs in the light of their own long-term goals, whether it’s writing for major magazines, being a book author, joining a newspaper’s investigative team, being a six-figure copywriter, or just to make an easy side income while raising young kids.
When you get a job offer, ask yourself why you should take it. Does it fit into your plan?
Does it lie along the path you’re trying to go down in your writing career? If not, then think twice.
As a busy writer who’s been at this a long while, I can tell you the time really flies when you’ve got a stack of assignments.
You think you’re just taking this gig to tide you over for a month or two…but you’ll look up and it’ll be five or ten years from now, in a blink. Without a “why” — and a game plan for getting where you want to go — you may well still be doing the same type of writing and getting similar pay, years from now.
If your “why” is that you simply need this money right now, that’s cool. But try to take a breath and look at your big picture now and then. If you take a smattering of different types of assignments, it tends to not propel you forward, where if you specialize and head in a direction, it’s easier to move up the chain to better pay.
This post originally appeared on the WM Freelance Writer’s Connection.
By Carol Tice
Even for writers who’re doing well online, print publications retain their allure. There’s something about seeing your byline in print that remains uniquely validating for many writers.
There’s also a popular belief that print publications pay more, which can be true, though there are also great-paying online markets and print publishers who pay squat. Certainly, if you’re writing for $20 an article online, many print publications will pay more. Most of my print articles in recent years have paid $300-$1,500 and up.
In case you think physical magazines are a dying breed, here are some statistics from the Magazine Publishers of America’s 2010/11 Magazine Handbook: Despite the downturn, magazine readership grew in every age category including 18 year-olds from 2005-2009. More than 90 percent of American adults report they read magazines, and the figure is slightly higher for adults under 35. Yes, circulation is currently down a bit — to only 347 million magazine copies sold in 2009.
To sum up, print publications are still very viable markets for freelance writers.
Here is a primer on making the leap from writing online blogs, articles, and Web content to being published in print publications:
By Carol Tice
Does the idea of going to a live networking event make your stomach queasy and your palms greasy? We’re going to solve that problem right here, with some tips on how you can use in-person networking to grow your writing business, even if you’re petrified of meeting people face-to-face, hate crowds, or have full-on social anxiety.
Breathe into a paper bag if you need to. OK? Here we go.
First, let me just say that in-person networking is a powerful way to meet people who can connect you to new writing clients. Meeting live humans cannot be beat for this (take that, social media!). Even if you aren’t a social butterfly, I highly recommend giving in-person networking a serious try.
I’ll tell you a little secret about networking — once you get the hang of it, it’s actually fun. No, I’m not joking. You get to leave your cave, have a drink, laugh, and make new friends. It’s a chance to be open to the possibility of making a new connection that could change your whole writing career. And we should all be open to that.
How can you get started in networking, overcome your fears, and make it pay off? Here are my tips:
In short, they’ve got a self-confidence problem.
For instance, this week on About Freelance Writing, Sarah Elisabeth wrote:
The other hang up is how do I know if my writing level is up to a $1 a word? I’m a newbie with a few published credits but lack the confidence that I would qualify to write on that high paying level.
I know that feeling of unworthiness well. Since I got into writing prose sort of by accident from songwriting, I walked around with that anxiety for years.
I kept expecting somebody to tap me on the shoulder and say in some kind of snobby-waiter voice, “Excuuuse me, but we’ve noticed you’re not really a freelance writer. You’ll have to leave now.”
Never happened.
Writers like to bitch about the economy, the collapse of print publications, the editors who don’t respond to their queries…but they don’t like to face the core truth of their career.
All that’s really stopping you from earning $1 a word is you.
If you have self-confidence that you’re a strong writer, you become an unstoppable force. You keep going until you make top dollar.
If you don’t feel self-confident about your writing, what can you do to build yourself up? Here are my tips:
This post originally appeared on the WM Freelance Writer’s Connection.
I recently got a type of paid blogging assignment I hadn’t had before. Instead of writing blogs from scratch, as I usually do, I was asked to improve the existing blog of a small business. I found this an interesting challenge.
This CEO had been blogging and was giving out some great information, but the blog wasn’t in very sharp blog format. As a result, the blogs came off as uninteresting. Readers sort of had to dig to find the nuggets of useful stuff.
I did a lot of what I thought of as very basic, obvious things to his blog…and this client was just thrilled! It was time-consuming to clean up the blogs, but to me didn’t involve any magical abilities.
It made me realize that if you know some fundamentals of blog style, you can really wow a lot of businesses that need help with their Web sites. Of course, you can also do these things to your personal blog and improve your own posts.
Here are my tips for making yourself look like a blogging superstar:
Have any other tips for making your blog look professional? Please leave them in the comments below.
Photo via Flickr user wharman
By Carol Tice
I learned this strategy back when I had my first business in the mid-1980s. I lived near a couple of the movie studios in Los Angeles, and I had a script-typing business.
I had a fee for typing scripts.
I had another fee for typing scripts in a big hurry.
It was nearly double the regular fee.
Sometimes, screenwriters would come to me all disheveled and hung over and say, “Oh my God! This draft is due in two days, and I just finished it. Can you get it typed up tomorrow?”
And I’d say, “I sure can…at my rush rate price.”
Occasionally, they’d ask me to do it at the regular price. But I’d say no. It’s the rush price, take it or leave it. And they’d take it, every time.
Doing rush work at regular rates means you’re taking a client’s crisis and letting it become your crisis. Now you’re up working until midnight, and not earning anything more for the inconvenience.
Charge a premium, and you make more for your willingness to drop everything and tackle their project pronto. Now, their crisis is your opportunity to earn more. That’s how you should view it: your crisis is my opportunity.
It works the same way in freelance writing. People who plan badly are everywhere. They create emergencies. Suddenly, they need tons of writing done on a tight deadline!
That’s where you come in.
What’s the foolproof strategy for earning more money from writing?
Put out the word that you specialize in rush jobs.
Let folks know you’ve got what it takes to crank out writing under the gun, and you’ll have a great new niche that raises your rates. Contact local marketing agencies and pitch yourself as a rush specialist. If you write for publications, be sure to let your editors know that if they ever have something that needs a quick turnaround, they can call you. If you have any background in filing same-day news stories, either in traditional news or for online blogs, mention it.
Once you get one rush gig, word will spread. People you’ve done rush work for often know other dysfunctional people or companies, and they pass along the word that you were their clutch player. Just a few rush jobs a year can make a big difference in your income.
I’ve had a couple of great rush projects in the past year. One is a white paper I just finished for a small employees’ union. They needed it done before contract negotiations so they could use it as a bargaining tool…but they dithered a lot about what it should say and took a lot of time getting organized.
Then, they changed their mind a couple times, having me write different versions so they could compare them. I was charging $500 a page, and one of the versions was longer than our original bid, so I got to add that onto my fee.
The result? A $3,000 price tag instead of $2,500.
One of my biggest rush-work assignments ever came last fall. I was approached by a major financial-services company. They’d decided their company Web site needed a very active blog they wanted to launch in just a couple of months.
They wanted to create a stockpile of more than 150 short, reported blog entries, so they could put up several items daily. They’d spent too much time conceptualizing what they wanted, and now there was only six weeks left to launch!
They began by offering $200 a post. When I pointed out it was essentially a gigantic rush job, they immediately upped their rate to $300 per. At that rate, I agreed to get 20 posts done on their crazy deadline — pocketing an extra $2,000 because it was a rush.
Their reaction? They were thrilled I took so many of the posts, meaning they wouldn’t have to find as many writers as they thought to work the project.
As it happens, I found the work utterly enjoyable and I had the time in my schedule to do it. But they still needed to pay me more for rush work, because rush work costs more.
I just in the past month signed up a client who is essentially a perpetual rush job. It’s a weekly trade publication where they need people who can react to news on Monday and file it by first thing Thursday, every week. They pay $1 a word.
You may not be busy when a rush job comes along. Maybe you don’t have a single other writing gig that week. But that doesn’t matter. The client doesn’t need to know that. They just need to know that rush jobs cost more…a fact they will usually accept without a blink.
Remember the famous work triangle — good, fast, cheap. Pick any two. You can’t get all three at once. You want good AND fast? It’s not going to be cheap.
By the same token, if it’s fast and cheap, it won’t be good, as I’d often point out to my script clients. To which those screenwriters would always reply, “Oh! But I need it to look really good.” And then they’d pay the upcharge.
What to charge for rush jobs
You deserve more for doing things on a rush basis. So if a prospective client comes to you with a rush project, remember to up your rates.
Charge 30 percent to 100 percent more, depending on how desperate the client seems, the size of the problem, how fast they want it, and the difficulty level of the assignment.
Rush jobs are a great niche, because you make more money, and you look like a hero for riding to the rescue of someone who was in dire straits on their project. Rush customers are often super-grateful, even though they paid a premium.
Have you taken any rush work lately? If so, did you charge more for it? Hope so! Tell us about your experience in the comments.
This post originally appeared on the WM Freelance Writer’s Connection.
By Carol Tice
What does it take to be successful in today’s world of blogging, Web content and online articles? This question was on my mind after attending a writer’s conference in Seattle sponsored by my local Society of Professional Journalists.
I was a presenter on a panel called “Diversify or Die! — How to Expand Your Services.” We panelists had varied experience — one had moved into PR, and another had a side business selling his photos.
As we told our stories, though, a common thread emerged. At some point over the past few years, someone had approached us and asked us to write something different. A type of writing we’d never done before. In one case, it was press releases. In another, it was doing radio. For me, it was ghost blogging for a company founder.
We all had the same reaction to this out-of-the-blue writing opportunity: “Sure! I think I can do that.”
In every case, that response led us in new directions that diversified our writing careers and increased our income.
All the successful writers shared an openness to new ideas. Our reaction to being presented with an unexpected new challenge was curiosity and even excitement. We were willing to stretch our writing in new directions when opportunity presented itself.
In short, we were flexible. We had career goals and plans, but when something different came along, we were willing to try that path as well.
In the questions at the end of our panel, we heard a lot of questions that started like this: “I worry about trying this new thing because….” or “I’m afraid if I try adding this type of writing, it’ll cause a problem…”
My answer? “Stop worrying. You see an opportunity? Just try it!”
In our fast-changing media world, flexibility is the key. People with rigid mindsets about what journalism is, where and how reporting should happen, what kind of writing they do, what an article should pay, are being left behind. Those willing to keep an open mind and try new things are flourishing.