Course Dashboard
We’re excited to welcome you to the 2020 session of Earn More as a Content Strategist! Bookmark this Course Dashboard page — it’ll be your headquarters for everything you need in class.
You can get started right now — you have access to the early bonus. Participation details for live events are listed below. We’ll also send a reminder notice via email 1 hour before each event — be sure we’re not in your spam or promotions folder! We strive to post our recordings and transcripts within 2 business days after each event.)
How to Get the Most Out of the Course
- How to Succeed in Earn More as a Content Strategist (216 KB, PDF)
Syllabus
- Bootcamp syllabus (168 KB, PDF)
Course Materials
Click here to activate the course material! Then refresh this page to get clickable links.
| Module 1 | Adding Value to Current Clients with Content Strategy |
You're likely already adding value to your clients through content strategy – providing SEO guidance, proposing ideas and writing social media posts. This module shows you easy ways to get more content strategy experience and grow your income by turning these tasks into new services (and higher rates) for your current clients. | |
| Unit 1 | Kickoff Training: Discover the $3K-a-Month Opportunity in Content Writing |
| Unit 2 | Lesson 1: Creating an Editorial Calendar |
| Unit 3 | Lesson 2: Creating a Social Media Plan |
| Unit 4 | Lesson 3: Selling Strategy Services to Current Clients |
| Unit 5 | Handouts: Social Media Resources and Post Ideas |
| Unit 6 | Live Q&A #1: Replay |
| Unit 7 | Module 1 Homework: Upsell a Strategy Package |
| Module 2 | Evaluating a Client's Content Needs |
| Often the hardest part of content strategy is knowing where to start. This week, you'll learn the first two steps of content strategy – evaluating a client’s current content with a content audit, and discovering their competitors' content strengths/weakness with a competitive analysis. | |
| Unit 1 | Lesson 1: Metrics 101 |
| Unit 2 | Lesson 2: Setting a Content Goal |
| Unit 3 | Lesson 3: Performing a Content Audit |
| Unit 4 | Lesson 4: Performing a Competitive Analysis |
| Unit 5 | Templates: Content Channel Review, Content Analysis, and Competitive Analysis |
| Unit 6 | Live Q&A #2: Replay |
| Unit 7 | Module 2 Homework: Perform a Content Audit |
| Module 3 | Creating a Content Strategy Plan |
This week we dive into the cornerstone of content strategy – learning how to create a content strategy plan. You’ll also learn how to write personas that will thrill your clients. | |
| Unit 1 | Lesson 1: Content Marketing Trends |
| Unit 2 | Lesson 2: Writing the Plan |
| Unit 3 | Lesson 3: Putting the Plan into Action |
| Unit 4 | Handouts: Resources, Process, and Template |
| Unit 5 | Live Q&A #3: Replay |
| Unit 6 | Module 3 Homework: Strategy in Action |
| Module 4 | Getting Hired as a Strategist |
Learn how to get great clients contacting you for content strategy retainer work. You’ll discover how to market yourself as a strategist and connect with top prospects. | |
| Unit 1 | Lesson 1: Finding Content Strategy Clients |
| Unit 2 | Lesson 2: Marketing Your Strategy Services |
| Unit 3 | Lesson 3: Setting Your Rates |
| Unit 4 | Live Q&A #4: Replay |
| Unit 5 | Module 4 Homework: Create a mini-marketing plan |