Bootcamp: Earn More as a Content Strategist

Earn More as a Content Strategist

Course Dashboard

We’re excited to welcome you to the 2020 session of Earn More as a Content Strategist! Bookmark this Course Dashboard page — it’ll be your headquarters for everything you need in class.

You can get started right now — you have access to the early bonus. Participation details for live events are listed below. We’ll also send a reminder notice via email 1 hour before each event — be sure we’re not in your spam or promotions folder! We strive to post our recordings and transcripts within 2 business days after each event.)

How to Get the Most Out of the Course

Syllabus

Course Materials

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Module 1 Adding Value to Current Clients with Content Strategy

You're likely already adding value to your clients through content strategy – providing SEO guidance, proposing ideas and writing social media posts. This module shows you easy ways to get more content strategy experience and grow your income by turning these tasks into new services (and higher rates) for your current clients.

Unit 1 Kickoff Training: Discover the $3K-a-Month Opportunity in Content Writing
Unit 2 Lesson 1: Creating an Editorial Calendar
Unit 3 Lesson 2: Creating a Social Media Plan
Unit 4 Lesson 3: Selling Strategy Services to Current Clients
Unit 5 Handouts: Social Media Resources and Post Ideas
Unit 6 Live Q&A #1: Replay
Unit 7 Module 1 Homework: Upsell a Strategy Package

Module 2 Evaluating a Client's Content Needs
Often the hardest part of content strategy is knowing where to start. This week, you'll learn the first two steps of content strategy – evaluating a client’s current content with a content audit, and discovering their competitors' content strengths/weakness with a competitive analysis
Unit 1 Lesson 1: Metrics 101
Unit 2 Lesson 2: Setting a Content Goal
Unit 3 Lesson 3: Performing a Content Audit
Unit 4 Lesson 4: Performing a Competitive Analysis
Unit 5 Templates: Content Channel Review, Content Analysis, and Competitive Analysis
Unit 6 Live Q&A #2: Replay
Unit 7 Module 2 Homework: Perform a Content Audit

Module 3 Creating a Content Strategy Plan

This week we dive into the cornerstone of content strategy – learning how to create a content strategy plan. You’ll also learn how to write personas that will thrill your clients. 

Unit 1 Lesson 1: Content Marketing Trends
Unit 2 Lesson 2: Writing the Plan
Unit 3 Lesson 3: Putting the Plan into Action
Unit 4 Handouts: Resources, Process, and Template
Unit 5 Live Q&A #3: Replay
Unit 6 Module 3 Homework: Strategy in Action

Module 4 Getting Hired as a Strategist

Learn how to get great clients contacting you for content strategy retainer work. You’ll discover how to market yourself as a strategist and connect with top prospects.

Unit 1 Lesson 1: Finding Content Strategy Clients
Unit 2 Lesson 2: Marketing Your Strategy Services
Unit 3 Lesson 3: Setting Your Rates
Unit 4 Live Q&A #4: Replay
Unit 5 Module 4 Homework: Create a mini-marketing plan