Master the most in-demand skill for freelance writers.
| Module 1 | Keyphrase Research — Demystified! | |
|---|---|---|
| Unit 1 | Kickoff: How to become an in-demand SEO writer | |
| Unit 2 | Video: Why writers rock keyword research | |
| Unit 3 | Video: Why keyphrase research is (still) important | |
| Unit 4 | Video: Google's "micro-moments" and how they tie into keyphrase research | |
| Unit 5 | Video: Why you should learn to love long-tail keywords | |
| Unit 6 | Video: Introduction to free keyphrase research tools | |
| Unit 7 | Video: Quick intro to SEMrush + subscription deal | |
| Unit 8 | Handout: 30 free keyphrase research tools + tool comparison | |
| Unit 9 | Homework: Let’s dip our toes into keyphrase research! | |
| Unit 10 | Live Q&A call #1 replay | |
| Module 2 | Blog Like an SEO Rock Star | |
| Unit 1 | Video: Simple SEO steps for blog writing success — real-life example! | |
| Unit 2 | Video: How to write an optimized blog post (it’s easier than you think!) | |
| Unit 3 | Video: How to write top-positioned headlines that get the click | |
| Unit 4 | Video: What to do if your client doesn’t get it | |
| Unit 5 | Handout: B2B blog writing checklist | |
| Unit 6 | Bonus slide deck: What is a pillar page? | |
| Unit 7 | Homework: Write a clickable, keyphrase-rich headline and first paragraph | |
| Unit 8 | Live Q&A call #2 replay | |
| Module 3 | Write Top-Positioned B2B and B2C Landing Pages Like A Pro | |
| Unit 1 | Video: How to write a B2B landing page | |
| Unit 2 | Video: How to write a B2C landing page | |
| Unit 3 | Video: Writing for a local business? Do these things... | |
| Unit 4 | Handout: B2B sales page checklist | |
| Unit 5 | Homework: Write smart-sounding local content | |
| Unit 6 | Live Q&A call #3 replay | |
| Module 4 | Discover Where the Real Money is in SEO Writing | |
| Unit 1 | 10 Awesome Opportunities in SEO | |
| Unit 2 | How to stand out as an SEO writer | |
| Unit 3 | How to land profitable SEO clients | |
| Unit 4 | Homework: Craft your PPP | |
| Unit 5 | Live Q&A call #4 replay |
