Writing the Bait Piece: Earn More Creating E-books for Clients

Writing the Bait Piece: Earn More Creating E-books for Clients

Become an e-book writing specialist, in just 4 weeks, and make up to $5,000+ per project  

Tired of toiling away on low-paid blog and article writing gigs?

You can double your earnings by also writing "bait piece" e-books for your clients.  

What the heck is a bait-piece e-book? 

  It's simply a booklet or digital file that companies use as a free offer to get more blog/newsletter sign-ups, website traffic, and sales leads. For example, a catering company that offers a 9-page Guide to Pairing Wine With Pastries e-book.  

These projects are fun to write and pay very well — typically, $1500-$5000 and more. Yet, few writers pursue or even know about this booming opportunity. So the market is wide open right now.  

Want to break into this lucrative writing specialty?

Join our 4-week online bootcamp, Writing The Bait Piece. Two of the industry's most popular writing mentors — Steve Slaunwhite and Carol Tice — will teach you everything you need to know.

Ready to become an e-book writing specialist? 

Should YOU be writing Bait-Piece E-books?

Writing E-books

Yes! And here's why: e-books are a big deal right now. According to the Content Marketing Institute, 71% of companies use — or want to use — them in their marketing. Their biggest problem is getting the darned things written.  

That's where you come in! By adding Bait Piece E-book Writing to your services, you can tap a booming demand.  

There are many other benefits, too:  

  • Make up to $5,000 or more for a single project. (Imagine landing one of these gigs each month!)  
  • Get more repeat business as you boost your profile within your client's company. 
  • E-books are fun to write. You can leverage your existing knowledge of topics — such as real estate, parenting, e-commerce, etc.  
  • Relatively easy to pitch to clients. To them, getting an e-book created is a no-brainer. (We'll teach you exactly what to say.) 
  • You'll also attract new clients. Companies are actively looking for writers who can handle this type of project. 
  • E-books look fantastic in your portfolio. They usually get nicely designed and 'wow' new prospects.
  •  Fringe benefit: Once you know how to write lead-generating e-books, you can wite them for your own freelance writing business, to attract your ideal clients!  

And here's more good news: If you can research and write a good blog post or article, with a little more training, you can put together a terrific bait piece e-book.

We'll teach you how.  

Tap the growing market for Bait-Piece E-book Writing

Meet your world-class instructors:

Steve Slaunwhite

Steve Slaunwhite is a multi-award-winning copywriter and copywriting trainer with 20 years’ experience. He got started in freelancing because he hated having a "real" job and hasn't looked back since! Steve is the author of The Everything Guide To Writing Copy (Simon & Schuster) and co-author of The Wealthy Freelancer (Penguin). He is the recipient of the 2016 Copywriter Of The Year and leads dozens of seminars and courses each year. When not typing or teaching, he's hanging out with his family.  

Steve Slaunwhite

Carol Tice

Longtime freelance business writer Carol recently wrote a 100-page lead-generation e-book for an NYSE-traded corporation. She's also self-published 10 e-books that have earned over $50,000. Her corporate clients have included Costco, American Express, Freshbooks, and TrueBlue. She writes the Make a Living Writing blog, founded the Freelance Writers Den community, and has presented more than 20 online courses. She lives on a lake in Seattle with the man who makes it all possible, two crazy teens, and Rex, the wonder dog. 

Carol Tice

Learn the nuts and bolts in just 4 weeks

We've designed this bootcamp to teach you everything you need to know, so you can get started... quickly! Including how to find and sign e-book clients. 

Here's how it works:  

Introductory Video If you didn't attend our introductory Webinar live, you'll start by watching our intro recording: E-Books: The Booming $5K Opportunity. It takes you into the world of bait piece e-book writing, explaining the types of companies that need these written, and the basics of how to break into this speciality.

Each Week: Skills-building Homework with Individualized Feedback To rapidly build your skills and confidence as an e-book writer, you'll get feedback on your homework posts from Steve and Carol.  

Recordings, Handouts and Transcripts Our materials are yours to download and re-read or watch at your leisure. We record and transcribe everything!

Discussion Forum & Live Q&A Throughout the bootcamp, you'll be able to ask questions and "talk shop" with your fellow writers on the 24/7 class forum. Steve and Carol will also hold a live weekly Q&A Web meeting to ensure all your questions get answered.  


The topic, the research and the outline

Q&A Coaching Call Nov. 6 / 11 PST-2 EST

Gain confidence right off the bat! In this session, Steve shows you how to work with your client to come up with a click-worthy e-book topic and title. You'll also learn research methods for getting the information you need, quickly, along with a proven outlining technique.  


From outline to finish line: Writing the e-book 

Q&A Coaching Call Nov. 13 / 11 PST-2 EST 

In this session, you'll find out how to take your outline and write an amazing e-book. Steve gives you proven formats and writing formulas that make it easy. You'll also learn how to work with your client's designer to ensure the finished e-book looks great.


What you need to know about SEO for e-books

Q&A Coaching Call Nov. 20 / 11 PST-2 EST

Search engine optimization -- yes, it matters! These e-books must be easily discoverable online by prospects who search for your topic. In this session, Carol shows you how to develop and execute your SEO plan for each e-book chapter, using simple, free tools.


Landing bait piece e-book writing gigs

Q&A Coaching Call Nov. 27 / 11 PST-2 EST

In this session, you'll learn practical techniques for getting bait piece e-book writing gigs. By "practical" Steve means step-by-step instructions, email/phone scripts, model proposals, pricing guidelines. the works.

What makes this bootcamp unique?

Even if you could find another "bait piece" e-book writing workshop, chances are it won't be taught by two seasoned copywriters like Steve and Carol — each with scores of e-book projects under their belts.  

Also, no other bootcamp on this topic gives you the level of private feedback, answers and advice you need to succeed.  

Freelance Writers Den: A Writing Community

Finally, no other e-book writing course comes with full access to everything inside our Freelance Writers Den community — you get full access to 300+ hours of additional learning opportunities, including two of Steve's previous Den bootcamps, on writing white papers and email copywriting! All for the price of a single course. 

Your bootcamp membership is set up to automatically keep you in the Den as a regular monthly member (since we're rarely open, most students want to stay in and keep getting support!). Our memberships are no obligation, quit anytime.

Raves for Our Courses

"$3K for my first white paper!"

Lisa Burden

"With Steve's training and encouragement in the white paper bootcamp, I got over $3,000 for my first white paper! The year before, I'd only made about $600 from freelance writing, all year."

Lisa Burden Freelance writer

"Steve's class was a life-changer."

Mark Knowles

"I took Steve's course in May and made a hit list of 100 companies. It was all worth it. I did a hybrid white paper for the fourth-largest elevator company in the world and am beginning a second one, on a new product. This gives me two strong samples to show other clients"

Mark Knowles FreelanceWriterMark  

"Got my first white paper client!"

Allen Taylor

"Steve Slaunwhite's white paper bootcamp in Freelance Writers Den helped me understand the purpose behind white papers, and how to talk to potential clients about them. Within weeks, I secured my first white paper client!"

Allen Taylor Taylored Content  

Over $13,000 in assignments! 

Tammy Farrell

"I learned how to speak to prospects with confidence about pricing and my writing. I've earned over $13,000 from two clients whose business I got after they saw my white paper sample from Steve's bootcamp."

Tammy Farrell Savvy White Papers

So how much is Writing The Bait Piece: Earn More Creating E-books for Clients?

Your investment in acquiring these crack e-book writing skills runs just $297.

You gain the expertise to jump into a niche where your first project will likely be for well over $1,000. Imagine your writing day as an e-book writer -- cashing 4-figure checks from great clients while you research and write fun longform projects, instead of scrabbling for $50 blog-post work. 

That sound good? Then join us for Writing the Bait Piece!

$297 (+ $25 per month Den Membership, starting in December)

Julia Daniels

"Steve made me feel I could DO what he was teaching!"

The practice assignments in the white paper course were really fun! Having practical, positive feedback from an experienced writer was absolutely the cherry on the top. Your flexible class format allowed me to catch the whole bootcamp, even though I was working a day job. Thanks, Carol, for lining up Steve for the Den. Loved this bootcamp! —Julia Daniels, Marketing Content Solutions

No-Risk Guarantee

Not sure if this course is for you? Try this bootcamp out at no risk! Give our course materials and the Den a try for up to 7 days. If you decide it's not for you, we'll cheerfully refund your money. (We’d like to say “No questions asked,” but we’ll be dying to know how we can make our classes better.)