Ready to wake up and find InMails with great writing job offers?
LINKEDIN MARKETING
for Freelance Writers
FREELANCE WRITERS DEN BOOTCAMP
Presented by Carol Tice, Mandy Ellis,
and Angie Mansfield
June 2022
Forum homework feedback, LinkedIn profile reviews, access to live Q&A calls, + one month of membership in the Freelance Writers Den.
Do you feel like your freelance writing dream is vanishing before your eyes?
In-person networking has all but disappeared. You send pitch emails and get no responses.
Maybe you have current clients who've suddenly ghosted you, after not paying your invoice. Or put all projects on hold.
Don't worry — freelance writing is not over! Far from it. In fact, there's a lot of opportunity now, if you know how to connect with better clients.
But you have to be where those quality clients search for writers. Right now, the best place to find them is on the only social-media platform where it's OK to say, "I need freelance work!"
Know where that is? LinkedIn.
It's not all shuttered storefronts out there. Some companies and industries are capitalizing on our uncertain times. They're growing – or carefully planning their comeback. And all that takes marketing, and writer help.
Where do many top companies turn, when they need a freelancer? LinkedIn's search bar. Build a strong profile and network on the only social-media platform where it's OK to actively prospect. Now, these companies can find you.
This bootcamp gives you easy, over-the-shoulder, step-by-step videos for how to create a profile that gets you noticed, and how to actively pitch good prospects through LinkedIn.
Introductory Video
If you didn't attend our introductory webinar live, start by watching our intro recording: The Easiest Way to Get Writing Jobs in 2022. This training will give you insights into why LinkedIn is the best place to get found by top-drawer clients, in our current tough times. It also provides an overview of how we'll optimize your LinkedIn profile in May, and then move into active LinkedIn marketing in June.
One Full Month of Learning and Feedback
We've got a slew of course materials to help you optimize your LinkedIn profile to attract quality clients, step by step. We're also running marketing challenges that get you taking action and connecting with great writing jobs.
Skills-Building Homework with Individual Feedback
To rapidly build your freelance content career and help you get hired, you'll get feedback on your homework posts on our class forums from Carol, Freelance Writers Den Moderator-in-Chief Angie Mansfield, and the rest of the Freelance Writers Den moderator team.
Recordings, Handouts, and Transcripts Our materials are yours to download and re-read or watch at your leisure. We record and transcribe everything, so you won’t miss a moment.
Homework Forum, LinkedIn Profile Reviews & Live Q&As
Throughout the course, you'll be able to ask questions and "talk shop" with your fellow writers on the 24/7 class forum. Carol & Angie will hold 3 live biweekly Q&A web meetings, to ensure all your LinkedIn profile and marketing questions get answered. You can also submit your profile for inclusion in our epic review videos, where 30-40 profiles are cross-compared, to show you exactly what to tweak to stand out in the crowd.
LinkedIn success begins with a step-by-step guide for optimizing your profile to attract your ideal client. Learn how to make your profile scream, "I am your ideal writer!" with the right URL and headline. We'll also start work on a lead-attracting article topic to put in your Featured section.
Separate modules for newbies and mid-career writers show you how to create a profile if you're still in a day job, or do multiple types of freelance work.
We finish up our LinkedIn profile training month with two key areas. First, we'll create eye-catching headers and confident, friendly head shots. The right visuals impress prospects!
Then we'll tackle the critical profile section that most writers flub: Your 'About' essay. Stuck? Find a buddy in class and have them help you with your draft!
Our Q&A sessions will continue to include live profile reviews, so you can cross-compare with other students and learn best practices.
Once you've got a killer profile, it's time to get proactive.
We'll host three focused marketing challenges that drive you to up your game on LinkedIn. Try one, or all three!
Team up with classmates and motivate each other to:
Check out our full suite of over-the-shoulder videos for effective LinkedIn marketing: including done-for-you scripts for how to cold-pitch on InMail (without getting blocked or reported!), pitch right in a connection invite, pitch people who've viewed your profile, and much more!
You've also got time for additional LinkedIn profile feedback, including our invaluable profile-reviews.
Q&A Coaching Calls:
June 2
11 AM PT / 2 PM ET
June 16
11 AM PT / 2 PM ET
June 30
11 AM PT / 2 PM ET
Have questions? Read our FAQs.
I've been a freelance medical writer since April 2019. Since then, I've landed 7 of my 9 clients – and added $115,000 in annual revenue – through LinkedIn. And that was all simply from optimizing my profile the way you showed me! I'm still on retainer for 5 of those clients, and have been able to more than double my income in the last 6 months.
—Alexis Taylor, Philadelphia freelance biotech and medical-device writer & PR consultant | tayloredmedicalwriting.co
I don't do much outbound marketing because this year, 90% of my leads have been inbound, mostly from LinkedIn! I've got one $2,500-a-month contract with a major insurer, and another for $3,000 a month as well. I've got jobs from Daimler-Chrysler! Now, execs from Ford USA, Ferrari and Bugatti share my updates, which has led to great new connections and leads. Thanks for all your profile tips!
—Neil Pope, Thailand-based freelance automotive writer | carcontentcreation.com
Most of the clients I've taken on since late 2018 are from LinkedIn, most notably Kareo, which is a $12,000 contract. I landed it with a simple 'thanks for connecting' message, asking if they'd be willing to refer me. Instead, they directed me to their company content manager! Thanks, Carol.
—Tolu Ajiboye, Nigeria-based health/beauty writer | thehealthandbeautywriter.com
There are more than a few courses, ebooks and coaches available online, offering to teach you about LinkedIn. Many cost $500-$2000, and take a whole year. So this is not your only option. But we’re confident it’s one of the best.
Carol has been teaching these LinkedIn marketing fundamentals to her own coaching students for years now. So you're getting proven best practices for getting client leads on the platform.
It's also an affordable, 1-month intensive that helps you quickly acquire a magnetic LinkedIn profile and the marketing skills you can use today to command higher rates... not a long-term commitment.
No other course online comes with full access to everything in our Freelance Writers Den community — you get 300+ hours of additional learning opportunities including two-dozen other full courses, 24/7 forums, support from 1,400+ members, direct referral opportunities, and more. All for the price of this single course. From fear-busting to marketing to learning blogging for business clients, we have dozens of other bootcamps to supplement your learning. All included in your course fee.
Longtime freelance writer Carol Tice created the award-winning Make a Living Writing blog, and founded the 1400+ member Freelance Writers Den community. Carol has been found and hired by three Fortune 500 companies through her own LinkedIn profile: Alaska Airlines, Costco, and TrueBlue. Her other clients have included Forbes, Entrepreneur, Lending Tree, American Express, and many more. Carol has coached hundreds of writers to higher earnings and success over the past decade, specifically using LinkedIn marketing. She's presented more than 25 online training courses.
Mandy has been a full-time freelance writer since 2014. Her clients have included U.S. News & World Report, Afar, Conde Nast Traveler, Costco, National Realtor Organizations, and many more. She tripled her income in Carol's coaching program, Freelance Writers Den 2X Income Accelerator, and hasn't looked back since. She's been an ASJA Writing Mentor since 2018 and is a Den forum moderator, helping writers earn more every week. Learn more about her and grab her writing rates guide at mandyellis.com.
Angie Mansfield worked her way up from content mills, and now makes a comfortable living writing case studies and white papers for clients who don't make her want to pull her hair out. The Freelance Writers Den helped her grow her business, and she's now the Den's Moderator-in-Chief, helping members find resources and hosting many Den weekly podcast interviews. Angie lives cornfield-adjacent in Iowa with a chatty cockatiel, a hyper puppy, and an opinionated cat.
You have to admit, that’s a crazy price for getting hands-on help and mentoring from three longtime pros. Where others charge thousands and tell you it'll take a year to get the hang of this, we've got a 30-day blast that will transform your skills and understanding of LinkedIn marketing. Let's do this!
I was working LinkedIn, but needed inspiration to double down and stick to a schedule. In your program, I started sending 20 connection invites, engaging with 5 posts, and posting content 4 times a week. I not only opened the year with $5,000 in new work as a result, I've had so much success getting views on updates that I've started helping solopreneurs generate LinkedIn leads. LinkedIn is massive!
—Divya Agrawal, India-based LinkedIn marketer and tech copywriter | thedivyaagrawal.com
My two big wins were landing Lucky Brand Jeans through LinkedIn - a $7,000 project - and Beardbrand, which was about $25,000 worth of revenue. And both were through simple 'thank you for connecting' InMails. Thanks for the LinkedIn tips, Carol!
—Sabrina Gaffney, Los Angeles brand messaging and marketing consultant | restaurants | ecommerce | fashion | lifestyle
I've gotten FIVE new clients from LinkedIn worth $15,000 -- and that's just so far this year! It happened with a combination of optimizing my profile and sending LOTS of connection requests and networking. I shoot for 25 per day. Thanks for all the LinkedIn help!
—Alyssa Goulet, technology copywriter & content strategist | copyoncue.com
Simple: In a time when in-person network can still be a challenge, LinkedIn is the busiest and best place to connect with companies and publications editors who need writers! While the mass, online job boards are full of flakes, lowballers, and outright scams (so many!), LinkedIn is where bigger, better organizations search for a freelance writer. If you're not there... you're not contacted.
Nearly 700 million members can't be wrong! In a time when you may not want to hit a Chamber meeting or big in-person trade show, LinkedIn is where you can easily identify, and get seen by, a large number of quality prospects.
Once you know what to do and say, it's easy to stand out — because most freelance writers on LinkedIn have useless profiles and no idea how to promote on the platform (without annoying prospects and getting blocked, reported, and possibly banned).
If you're struggling to find clients (or to get paid by current ones) find a whole new, better client base on LinkedIn. We'll guide you through the process, step-by-step.
It may feel like work has dried up, if you're just checking Upwork or Craigslist ads, or a content-mill dashboard. But writers marketing on LinkedIn report they're busier and earning more than ever!
Ready to join the elite of writers who use LinkedIn to find clients, in good times or bad?
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Not sure if this course is for you? Try this bootcamp out at no risk! Give our course materials and the Den a try for up to 7 days. If you decide it's not for you, we'll cheerfully refund your money. (We’d like to say “No questions asked,” but we’ll be dying to know how we can make our classes better.)
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