Bootcamp: Writing the Bait Piece: Earn More Creating Ebooks for Clients

Writing The Bait Piece: Earn More Creating Ebooks for Clients

Course Dashboard

Welcome to Writing The Bait Piece: Earn More Creating Ebooks for Clients! This is the Course Dashboard, and it will be your headquarters for everything you need in class the next 4 weeks.

Syllabus

Course Materials

Module 1 The topic, the research and the outline
In this session, you'll learn how to work with your client to come up with the e-book topic. You'll also get research tips for getting the information you need, quickly, along with a proven outlining technique.
Unit 1 Kickoff Webinar - Writing E-books: The Booming 5K Opportunity
Unit 2 Email Template for Pitching E-books
Unit 3 Lesson 1 - The Topic, the Research and the Outline
Unit 4 Handouts: Samples of outlines and e-books
Unit 5 Lesson 1 Homework: Coming up with good ideas for topics
Unit 6 Live Q&A Replay

Module 2 From outline to finish line: Writing the e-book
In this session, you'll find out how to take your outline and write an amazing e-book. You'll get proven formats and writing formulas that make it easy. You'll also learn how to work with your client's designer to ensure the finished e-book looks great.
Unit 1 Lesson 2 - From outline to finish line: Writing the e-book
Unit 2 Lesson 2 Homework - Opening, Title, About
Unit 3 Live Q&A Replay

Module 3 What you need to know about SEO for e-books
In this session, you'll learn how search engine optimization plays into e-book writing. You'll learn how to use free research tools to find the best keywords, and how to choose and use keywords in each chapter of your e-book.
Unit 1 Lesson 3 - What you need to know about SEO for e-books
Unit 2 Live Q&A Replay
Unit 3 Lesson 3 Homework - SEO Keyword Plan

Module 4 Landing bait piece e-book writing gigs
In this session, you'll learn practical techniques for getting bait piece e-book writing gigs. By "practical" we mean step-by-step instructions, email/phone scripts, model proposals, pricing guidelines, the works.
Unit 1 Lesson 4 - Landing bait piece e-book writing gigs
Unit 2 Sample Email Scripts
Unit 3 Sample Marketing Plan
Unit 4 Marketing Action Plan Worksheet
Unit 5 Live Q&A Replay
Unit 6 Lesson 4 Homework - Marketing Action Plan