August 18: Brand Journalism
David Spark is a veteran tech journalist and founder of Spark Media Solutions, a brand journalism firm that helps its clients be seen as leading voices in their field through brand-quality media production. The company has worked with clients such as Dice, Microsoft, Yammer, IGT, Sprint, Alcatel-Lucent, Tripwire, Riverbed, Zoho, and Indycar Racing.
Spark is the author of the book, “Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.”
Since 1996, Spark and his articles have appeared in more than 40 media outlets including eWEEK, Wired News, PCWorld, ABC Radio, John C. Dvorak’s “Cranky Geeks,”KQED’s “This Week in Northern California,” and TechTV (formerly ZDTV).
In addition to traditional media, Spark spent ten years working in advertising at various agencies, the last being Publicis Dialog where he launched the company’s new media division. Spark also squandered more than a dozen years working as a touring stand up comedian, a San Francisco tour guide, and comedy writer for The Second City in Chicago.
Today, Spark blogs regularly on the Spark Minute and is a regular contributor for Mashable, Socialmedia.biz, and Technologizer.
A resident of Austin since 1999, John Egan has 30 years of experience in journalism, brand journalism, content marketing, blogging, communications, social media and public relations.
He is editor in chief at Austin startup LawnStarter, which helps people find and book lawn care services. He previously was editor in chief at SpareFoot and Bankrate Insurance. From 1999 to 2006, John was editor and managing editor of the Austin Business Journal. A native of Kansas, John earned a bachelor’s degree in journalism from the University of Kansas and is pursuing a master’s degree in marketing from Southern New Hampshire University.
August 25: Writing Infographics
Will is the Piktochart Blog Editor. He is a huge nerd , fancies himself a GIF connoisseur, and is pro- Oxford comma. He is also a recovering educator, having spent part of his life teaching English to middle school students. Surprisingly, he still has most of his hair.
Alli is the senior manager of Contently’s Creative Network, overseeing freelance writers and designers who create, among other things, infographics for clients. Before joining the Contently team, she was a strategic digital manager of brand development for Conde Nast International, overseeing projects for the Vogue, Glamour, and GQ websites and launching an intranet to improve communication among the different geographic and project groups.
Coming in September: Writing Improvement Lab and Business Blogging Mastery Mini-Bootcamp
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